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Wednesday, October 16, 2013

Retailers Enrich Consumer Experience With QR Codes

The funky black and white squares posted in store windows may look like optical illusions to some, but are gateways to customized shopping for those who recognize a QR code. 

More retailers — especially the bigger chains — are using these 2D matrix barcodes in-store or in window displays to enrich the consumer shopping experience, whether customers have time to go in-store or not.  The QR — short for Quick Response — code can be packed with information, all for the taking by anyone with a smartphone or tablet. 

Resource URL: https://www.sourcingjournalonline.com/retailers-enrich-consumer-experience-with-qr-codes/

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