The funky black and white squares posted in store windows may look like optical illusions to some, but are gateways to customized shopping for those who recognize a QR code. More retailers — especially the bigger chains — are using these 2D matrix barcodes in-store or in window displays to enrich the consumer shopping experience, whether customers have time to go in-store or not. The QR — short for Quick Response — code can be packed with information, all for the taking by anyone with a smartphone or tablet.
Resource URL: https://www.sourcingjournalonline.com/retailers-enrich-consumer-experience-with-qr-codes/
Displays to enrich the consumer shopping experience, whether customers have time to go in-store or not. customized shopping
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